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Asking the right questions in the right way is the key to research success. That’s true for not just the discussion guide but for every step of a research project. Following are 100+ questions that will take you from defining your research objective through screening and participant discussions.

  • Questions To Sidestep Barriers To Truthful Responses
  • General Evaluation Questions
  • Process Questions
  • Competitive Analysis
  • Product, Service, & Vendor Evaluation
  • Value Prop Messaging 
  • Questions/Probes to dig deeper
  • And more!


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