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Asking the right questions in the right way is the key to research success. That’s true for not just the discussion guide but for every step of a research project. Following are 100+ questions that will take you from defining your research objective through screening and participant discussions.

• Questions To Sidestep Barriers To Truthful Responses
• General Evaluation Questions
• Process Questions
• Competitive Analysis
• Product, Service, & Vendor Evaluation
• Value Prop Messaging 
• Questions/Probes to dig deeper
• And more!